Case Study · DC Electric · San Diego, CA

$13K/mo to $69K/mo.
For one San Diego
electrician. In 5 months.

Rob was running DC Electric the way most underperforming home-service shops do — bidding Thumbtack scraps for $400 service calls, hoping someone called back. We changed the work that hit his calendar. Bigger tickets. Higher-value jobs. An extra $56,000 a month in his pocket.

Client
DC Electric
Market
San Diego, CA
Engagement
5 months
Trade
Residential Electrical
Testimonial
Rob — Owner, DC Electric"My phone literally won't stop ringing."
01:18
+$56K/mo
Net New Revenue
14 → 42
Qualified Jobs / Mo
5.3×
Monthly Revenue
$61
Cost / Lead — San Diego
Result · The Bank Account

$13,000 a month → $69,000 a month. Same truck. Same Rob. Completely different mix of work.

Before us, Rob was billing roughly $13K a month — 14 jobs, mostly $300–$600 service calls he won by being the cheapest bid on Thumbtack. By month 5 he was billing $69K a month — 42 jobs, with panel upgrades, EV-charger installs, and whole-home rewires now making up half the calendar. That's +$56,000 a month in net new revenue, in one of the toughest electrical markets in the country.

Monthly tracked revenue
DC Electric · 5-month ramp
Before
With LandMore Calls
$13K
Before
Month 0
$28K
Month 1
$42K
Month 2
$52K
Month 3
$61K
Month 4
$69K
Month 5
Now
Source: DC Electric CRM · Booked & invoiced revenue. Cumulative new revenue, months 1–5: $216,000+
Before · Month 0
$920
avg. ticket
Job mix
Small service calls (outlets, switches, troubleshooting)71%
Mid-ticket repairs (sub-panels, lighting circuits)22%
High-ticket (panel upgrades, EV chargers, rewires)7%
14 jobs / mo · mostly Thumbtack & Angie's
Now · Month 5
$1,640
avg. ticket
Job mix
Small service calls34%
Mid-ticket repairs26%
High-ticket (panel upgrades, EV, rewires)40%
42 qualified jobs / mo · majority inbound from Google
Net new revenue / mo
+$56,000
Avg ticket lift
+78%
Qualified jobs / mo
14 → 42
Total added (5 mo)
$216K+
Before · The Treadmill

Rob was working harder than ever — and still chasing scraps.

When we first met Rob, his calendar wasn't empty. It was full of the wrong jobs. The kind that come from bidding wars on lead-rental apps, where the homeowner already has three other quotes, the margin is gone before you arrive, and your "review" lives on a platform nobody searches.

✕

Renting leads from Thumbtack & Angie's List

Paying $30–$80 per shared lead, then racing three other electricians to the bottom on price. Win the job, lose the margin. Lose the job, lose the lead fee anyway.

✕

No brand. No moat. No repeat traffic.

Every month, the meter reset. Nothing compounded. The minute Rob stopped paying for leads, the work stopped.

✕

11 reviews. Buried at #20 on Google Maps.

Homeowners searching "electrician near me" scrolled past DC Electric every single day. He didn't exist where it counted.

✕

Burned by two agencies before us.

"They didn't respond. They didn't deliver. They sent me a monthly PDF I couldn't read." — direct quote from our first call with Rob.

"
To be completely honest, I was pretty skeptical before working with these guys — there are just so many agencies out there that don't do what they say.
R
Rob  ·  Owner, DC Electric  ·  San Diego
Month 0 · Buried at #20 DC Electric appearing at position #20 in the Google Maps pack with 11 reviews and a 3.7 rating
Search: "electrician near me" · San Diego, CA DC ELECTRIC · 3.7 ★ · 11 reviews · Rank #20
Step 1 · Flip the switch on Google Ads

A $61 cost-per-lead in one of the most competitive markets in the country.

San Diego is brutal. The average electrician running cold Google Ads here pays $140–$220 per lead — and that's just to talk to someone. Most of those calls are price shoppers, warranty calls, or wrong numbers.

We rebuilt Rob's account from the studs — tight geo-radius, negative-keyword armor, call-only ads on mobile, a landing page that actually loads under 2 seconds. Inside week one, the cost-per-lead dropped here:

DC Electric · Google Ads · Avg CPL · Days 7–90
$182
$61
San Diego, CA · Residential service calls · Mobile-first call ads · 30-mile service radius
  • ✓
    Tight geo + service-intent onlyWe cut the spray and prayed only where Rob's truck could actually be in 25 minutes.
  • ✓
    Call-only ads on mobileBecause a homeowner with no power isn't filling out a form — they're dialing the first three numbers that show up.
  • ✓
    200+ negative keywordsGoodbye "electrician school," "DIY breaker," and every other tire-kicker phrase eating your budget.
  • ✓
    A landing page built for one job: book the call2.1s load. One phone number. Trust bar. Done.
San Diego market avg.
$182
Typical electrician CPL on cold Google Ads in the SD metro.
Rob — Month 1
$94
Account rebuilt week 1. Negatives loaded. Geo tightened.
Rob — Month 3 onward
$61
After bid-strategy + landing page optimization stabilized.
Stack the wins

Ads bring the calls today. The next two levers make sure he keeps them — forever.

Google Ads is the meter running — immediate calls while we did the longer work underneath. Now the work that compounds: own the map, own the reviews, build a site that doesn't bounce. Every number that follows is sourced from Rob's actual GBP, ad account, and CRM. No screenshots from a stock site.

Step 2 — Local SEO

From the bottom of page 2 to the top three of "electrician near me."

We rebuilt Rob's Google Business Profile from scratch — categories fixed, service area corrected, 47 local citations cleaned up, schema-stamped service pages for every job he actually wanted to book. Then a new site built for speed and intent so the click that finds him doesn't bounce.

The payoff: every search for "electrician San Diego," "electrician near me," and 142 related terms now shows DC Electric inside the top three results. Free calls. Every day. Forever. That single jump — from rank #20 to rank #2 — is the most valuable real estate on the internet for a service business.

Before
#20
After
#2
After · Top 3 DC Electric ranking #2 in the Google Maps pack with 69 five-star reviews
Reviews · 11 → 69 DC Electric Google Business profile before and after: 3.7 stars with 11 reviews, then 5.0 stars with 69 reviews
Step 3 — Review Engine

11 Google reviews → 69 five-star reviews. Without Rob asking anyone.

Automated SMS + email request the moment a job invoice closes. Two-tap review link. Recovery workflow for anything under 4 stars. Rob's hands never touched it.

The first 4 weeks alone added 23 fresh 5-star reviews. By week six he was at 34. By month five, 69 — and his star rating jumped from 3.7 to 5.0. Reviews are the second-biggest local ranking factor after proximity, and the single biggest reason a homeowner picks you over the other guy. Rob now has both.

Before
3.7 ★ · 11
After
5.0 ★ · 69
The First Week

4 booked jobs in the first 3 days the campaign was live.

The ads went live on a Tuesday morning. By Friday at 6pm, Rob had four real homeowners on his calendar — two panel inspections, an EV-charger install, and a kitchen-circuit rewire. He texted us a screenshot of his schedule with the word "holy."

This isn't a tease. It's what happens when you put a properly-built call ad in front of homeowners who already need an electrician right now — instead of in front of people "researching" three weeks out.

First-week jobs (before)
~3
First-week jobs (with us)
4 in 3 days
Booked jobs · first 3 days live
1
Day 1
Tue
2
Day 2
Wed
4
Day 3
Fri
"We booked 4 jobs in 3 days." — Rob, text message, week 1.
"We booked 4 jobs in 3 days. My phone literally won't stop ringing. These guys changed my business."
R
RobOwner, DC Electric — San Diego, CA
Why this stacks

Two engines. One feeds you today. The other feeds you forever.

Most agencies sell you one channel and call it a strategy. We run two in parallel because each one covers the other's weakness:

Engine A · Google Ads

Calls on the meter, today.

Spend a dollar, get a call. Predictable. Scalable. Turnable up or down by 5pm.

  • $61 avg. cost-per-lead in San Diego
  • Mobile call-only at peak intent hours
  • Pause it at any moment without losing ground
Engine B · SEO + Reviews

Calls without the meter, forever.

A top-3 Map Pack spot doesn't bill you per call. Once you own it, the calls come for free. Compounded by 69 five-star reviews, this becomes your unfair advantage.

  • Rank #2 in the map pack for "electrician near me"
  • 69 reviews — the trust signal that closes the click
  • Compounds every month you do nothing
Sound familiar?

If you've ever paid an agency and gotten nothing back — you're not crazy.

We hear the same five sentences on almost every intro call with a contractor. If two or more of these are true for you, you already know what to do next:

Your turn

Built to be the opposite of every agency that burned you.

You've been burned before. We've heard every horror story — the agency that ghosted, the contract that wouldn't let you out, the "report" that meant nothing. So we built the offer to be the opposite of all of that. Month-to-month. Cancel any time. Pay for results, not promises.

No
Long-term contracts
No
Setup fees
No
PDF "reports"
Book my strategy call → See another case study
30-minute call · No pitch deck · We'll audit your GBP live on the call.