Client
Multi-State Coating Franchise
The founder of a multi-state concrete-coating franchise handed us his territories one market at a time. We run the ads, work every lead within minutes, and book qualified homeowners straight onto each location's own calendar. He pays per booked appointment. Nothing else.
From mid-August to the end of September, 465 qualified homeowner appointments landed across sixteen territories — about a hundred a week once every market was live — real bookings on each location's own calendar, chased and confirmed by a human, not a form-fill dump in his inbox. We fund the ad spend. We do the follow-up. He pays for exactly one thing: a booked appointment.
A single shop can hustle its own leads. A franchise can't. Every territory needs its own ads, its own budget, its own follow-up — and every hour a lead sits untouched, it goes cold. He didn't need another dashboard. He needed the whole department, without hiring one.
What fills the calendar in one state dies in another. Each market needs its own creative, budget, and kill-switch.
A homeowner who asks for a quote expects a call in minutes. Nobody's franchisees are sitting by the phone refreshing a lead feed.
His owners are great on the driveway. Cold follow-up, double-dials, and confirmation texts were nobody's job.
Spend over here, bookings over there. Without one system per territory, the losing markets hide inside the winning ones.
No retainer. No setup fee. No ad budget on his card. We put our own money into every territory's ads, work every lead, and only get paid when a qualified homeowner is actually on a location's calendar. If the calendar doesn't fill, we don't eat.
465 booked appointments in six weeks, across sixteen territories — with no retainer, no setup fee, and not a dollar of ad spend on his card. He is invoiced for one thing: appointments that actually land on a calendar.
His locations report back on every visit. Of the first 134 in-home visits they've reported on, 33 turned into signed jobs — $132,861 in sold work, before a single one of the other 300-plus visits is counted.
On top of that, those same locations have 68 estimates out worth $359,807 that homeowners are still deciding on. Sold plus quoted, that's a $492,668 pipeline — from only the visits reported so far.
Appointment count is from our booking system, mid-August through September 27. Sold jobs, sale prices and open estimates come from the client's own outcome reporting — not ours — and only cover the visits they've reported on so far. Open estimates are quotes given, not signed jobs.
This deal isn't a special. It's how we work: we put our money in front of yours, and you pay for appointments that actually land. If you run more than one territory, this is the department you didn't have to hire.
Month-to-month. No long-term contract. Cancel any time. If we don't put five qualified, in-service-area, ready-to-book homeowners on your calendar in the first 30 days, the month's on us.